04 · M&A and Strategic Partnerships
When the home market stops growing, M&A kicks in: what Gallo, Sazerac and the big European houses are saying with their acquisitions
The United States has stopped growing, and the big beverage houses are responding by buying categories, brands and distribution. What pattern they follow, how the Europeans entered Mexico, and what lesson it leaves for a brand that still depends on one or two markets.
September 5, 2026 · 6 min read