The Great Opportunity: Internationalization.
Because a new market isn't built the way your home market was,
and expanding is not the same as building a profitable business in every country.
and expanding is not the same as building a profitable business in every country.
Advisory for the structured international expansion of your brand — from market selection to a running operation.
Assess your international expansion
Complete the questionnaire below to receive a Strategic Playbook for International Expansion.
We reach out to understand your situation first — before scheduling anything. No commitment.
FIRST STEP
Start now, risk-free!
Start with the foundation for structuring your business, to get fully prepared for the next step: your international expansion. We complete the readiness check together, with practical work to prepare the full strategy and documentation your expansion into new markets requires.
20+ years
of international commercial leadership in distribution and route-to-market.
Leaders from 0
Brands built into global Top 10 in their categories, from scratch.
x2.5
international growth generated, in volume and margin.
"We don't start with the biggest market. We start with the right market for your brand."
OUR METHOD
Four things have to work at the same time.
01
Market
Where is the real opportunity for your brand, and what does success mean in each market? What portfolio makes it possible? What's your competitor set and what's your competitive advantage in each geography?
02
Finance
Where is margin created or destroyed between the ex-works price and the shelf in each country? What margins make your brand attractive? What's the threshold for competitiveness in each market?
03
Partner
Which distributor can execute the model without distorting it in each market, and what economics make it attractive on both sides? What's the right mix of focus, leverage and scale? Which ones can deliver excellence in execution?
04
Owner
Who drives the result week by week in each market, once the contract is signed? What tools and KPIs ensure the plan gets executed?
The methodology is built on a structured operating model. Disciplined follow-up is the guarantee.
THE COST OF GETTING IT WRONG
What the first decisions cost — they're the hardest to reverse.
Economics
Margin disappears in the value chain — margins, promo, volume and depth — because no one worked it backwards before setting a price.
Channel & Region
Coverage that's too wide drains resources fast and lowers brand visibility.
Partner
The wrong distributor isn't chosen on day one — it's chosen by default, whoever showed interest first, and it ties you down for years.
Control
There's only one chance to make a first impression. All under a structured contract that protects your interests and ensures execution.
SELF-DIAGNOSIS
If you can't answer this today, you don't have an expansion model yet — you have an intention.
Do you know the shelf price your brand needs in each market, worked back from duty, logistics and every link's margin — or are you calculating it the other way around? How much does that leave you to reach the customer?
Do you know which countries or markets make sense to start with? What's the opportunity and the cost of targeting each one?
What's your channel strategy and how deep is your distribution network in each market? How many points of sale will you have and what's the right mix of channels?
Do you know the margin each market requires, and how much of it you're giving away without asking for results in return? Does that include investment?
Do you have a calendar of in-market presence and monthly follow-up in each market, or does the brand enter and become just another line in the catalog?
Do you have a clear capability analysis of the partners you want to work with in each country, or just a list of distributors?
Could you say today, with data, what success would look like in 12 months in each market — and what decision needs to be made now to get there?
Assess your international expansion
No commitment. We reach out to understand your situation first — before scheduling anything.
Assess your international expansion →
PROVEN RESULTS
Two decades of structured growth.
Problem → Intervention → Result
Two newly acquired brands from an international wine and spirits group. Internationalization from zero, with no strategic vision or predetermined development path.
Reviewed development areas, defining strategic countries for the brands to maximize impact, designed the route-to-market in each country, built and negotiated the value chain, and standardized commercial policies across the key geographies.
In 3 years, the brands rank in the global Top 10 within their respective categories and segments.
0 → Segment Leader
Problem → Intervention → Result
Mandated to enter a brand with no awareness or pre-existing business, selling only in Spain, into key markets across Europe and North America.
Designed the commercial structure and distribution network from scratch, with a structured model to maximize exposure across the right channels and customers. Controlled distribution and investment focused on brand impact.
The brand is now distributed across the USA, France, Germany and Spain, doubling its initial revenue and multiplying margin, thanks to the lower relative cost of the structure.
Spain → International
HOW WE WORK
Let's take the next step today: 2 speeds, 1 structured approach.
LIGHT ENTRY — NO COMMITMENT
International Expansion Readiness Check
A 4-hour working session. Deliverable: target-country definition, competitive set review with target shelf price comparison worked back from the full value chain, channel and entry-distribution recommendation by country, a documentation checklist, and a full review with operating guidance for complete readiness. Plus a one-word recommendation — ready, ready with changes, or not yet.
FULL ENTRY PLAN DEVELOPMENT
Full International Expansion Strategy & Operativity
Target-country definition.
With the competitive-advantage strategy, control and alignment for each market, economics tailored to the target, commercial readiness and a shortlist of partners with follow-up KPIs and metrics.
With the competitive-advantage strategy, control and alignment for each market, economics tailored to the target, commercial readiness and a shortlist of partners with follow-up KPIs and metrics.
Deliverables include a Distribution Contract for the full protection of your brand and product in each market, plus a structured execution Plan at 90 and 360 days.
Assess your international expansion
Complete the questionnaire below to receive a Strategic Playbook for International Expansion.
We reach out to understand your situation first — before scheduling anything. No commitment.