Mexico: The Great Opportunity.
Because a list of distributors is not a strategy,
and entering is not the same as building a profitable business.
and entering is not the same as building a profitable business.
Advisory for the structured entry of your brand into the Mexican market — from initial strategy to a running operation.
Assess your Mexico entry
Complete the questionnaire below to receive a Strategy Playbook for Mexico.
We reach out to understand your situation first — before scheduling anything. No commitment.
FIRST STEP
Start now, risk-free!
Start with the foundation for structuring your business, to get fully prepared for the next step: Mexico. We complete the readiness check together, with practical work to prepare the full strategy and documentation your entry requires.
20+ years
of international commercial leadership in distribution and route-to-market.
Leaders from 0
Brands built into global Top 10 in their categories, from scratch.
x2.5
international growth generated, in volume and margin.
"We don't start with the distributor. We start with the business you want to build in Mexico."
OUR METHOD
Four things have to work at the same time.
01
Market
Where is the real opportunity in Mexico, and what does success look like? What portfolio makes it possible? What's my competitor set and what's my competitive advantage?
02
Finance
Where is margin created or destroyed between ex-works price and the Mexican shelf? What are the margins that make my brand attractive? What's the threshold for competitiveness?
03
Partner
Which distributor can execute the model without distorting it, and what economics make it attractive on both sides? What's the right mix of focus, leverage and dimension? Which ones can deliver excellence in execution?
04
Owner
Who drives the result week by week, once the contract is signed? What are the tools and KPIs that ensure the plan is executed?
The methodology is built on a structured operating model. Disciplined follow-up is the guarantee.
THE COST OF GETTING IT WRONG
What the first decisions cost — they're the hardest to reverse.
Economics
Margin disappears in the value chain — margins, promo volume and depth — because no one worked it backwards before setting a price.
Channel & Region
Too wide coverage will drain resources fast, lowering brand visibility.
Partner
The wrong distributor isn't chosen on day one — it's chosen by default, whoever showed interest first, and it ties you down for years.
Control
Only one time to make a first impression. All under a structured contract to protect your interests and ensure execution.
SELF-DIAGNOSIS
If you can't answer this today, you don't have an entry model yet — you have an intention.
Do you know the shelf price your brand needs in Mexico, worked back from duty, logistics and every link's margin — or are you calculating it the other way around? How much does that leave you to reach customers?
Do you know which cities make sense to start with? What's the opportunity and cost of targeting each of them?
What's your channel strategy and what's the depth of the distribution network? How many points of sale will you have and what's the right mix of channels?
Do you know the margin the market requires, and how much of it you're giving away without asking for results in return? Does that include investments?
Do you have a calendar of in-market presence and monthly follow-up in Mexico, or does the brand enter and become just another line in the catalog?
Do you have a clear capability analysis of the partners you want to work with, or just a list of distributors?
Could you say today, based on data, what success would look like in 12 months — and what decision needs to be made now to get there?
Assess your Mexico entry
No commitment. We reach out to understand your situation first — before scheduling anything.
Assess your Mexico entry →
PROVEN RESULTS
Two decades of structured growth.
Problem → Intervention → Result
Brought in to run an operation with a commercial stall and double-digit annual losses in the Mexican market. Both channels were falling, there was no strategic direction, stock was piling up and the brand generated no profit.
Redesigned the RTM, redefined the financials and set clear commercial policies built on a structured region-and-channel strategy.
In 2 years, the brand grew around 20%, and by year 4 it broke the country's historical sales and margin record — surpassing 15K cases and winning the key regions and channels.
Brand Turnaround in Mexico
Problem → Intervention → Result
Mandated to bring two European wineries into the country. No awareness or pre-existing business. The mandate: grow in an orderly way, generating profit from day 1.
Designed the country entry with a structured model to maximize brand exposure across key channels and customers — a profitable value chain, a precise distribution plan and sustainable development.
Both wineries surpassed 2K cases sold, with annual profit from the first case.
Portfolio Development in Mexico
HOW WE WORK
Let's take the next step today: 2 speeds, 1 structured approach.
LIGHT ENTRY — NO COMMITMENT
Mexico Entry Readiness Check
A 4-hour working session. Deliverable: target shelf price worked back from the full value chain, region and channel entry recommendation, a list of compliance items to resolve (IMPI, NOM-142), a full review with operating guidance for complete readiness, and a one-word recommendation — ready, ready with changes, or not yet.
FULL ENTRY PLAN DEVELOPMENT
Full Entry Strategy & Operativity
With the competitive-advantage strategy, control and market alignment, economics tailored to the target, commercial readiness, and a shortlist of partners with follow-up KPIs and metrics.
Deliverables include a Distribution Contract for the full protection of your brand and product in Mexico, plus a structured execution Plan at 90 and 360 days.
Assess your Mexico entry
Complete the questionnaire below to receive a Strategy Playbook for Mexico.
We reach out to understand your situation first — before scheduling anything. No commitment.